Brand kit

Logos

Marks

Self-hosted brand marks. SVG and PNG for web; EPS where available for print. The Surmado originals also live on surmado.com.

Colors · his personal brand colors

1: Green (primary)

The primary brand color, from the site homepage. Forest is the dark anchor; verdigris is the lighter shade for tints and accents.

2: Blue (secondary)

All the blues come from Japanese woodblock prints, not a generic web-blue: the Prussian blue (ベロ藍, bero-ai) and indigo (藍, ai) Hokusai used in The Great Wave.

3: Accents

Used sparingly: gold for calls to action, plus two rarer warm accents.

Surfaces

The website uses warm paper; the apps use cool paper over dark themes. Green ties the two together.

Type · by purpose

Three typefaces, by purpose

One typeface per purpose: Literata for reading, Fraunces for display, Inter for UI.

Display → Fraunces

Answer for it.

Hero words, large titles, and display type. The app default.

Prose → Literata

A serif for reading at length: essays, definitions, and long-form pages.

Website body and long-form text.

UI → Inter

Settings · Log a set · 12:04 · 87 kg · Continue

App chrome, controls, onboarding, and numbers.

Japanese (/jp) pairs Noto Serif JP with Literata.

Brand kit

Summary. Logos, personal brand colors, and type for Luke F. Walton: Scoobert Doobert, Love Music More, and Surmado marks, plus the forest-and-verdigris palette and the site typefaces.

Brand kit at /brand-kit/. Sections: Logos (#logos), Colors (#colors), Type (#type). The marks are the Scoobert Doobert SD monogram, the LOVE y? graphic, the Love Music More stacked wordmark (Grizzard Graphics), and the Surmado marks. Colors are his personal brand colors: forest and verdigris first, then the woodblock blues, then gold, rust, and jacaranda. Type is Fraunces, Literata, Inter, and Noto Serif JP, one face per purpose. /style/ redirects here. The #colors and #type anchors kept their names.

Record id

page:brand-kit