---
title: "Coca Cola"

meaning: "Personal branding satire: sell lover and customer a dream, lie to keep them happy: keep it coca cola, treat yourself just do it, vanity in the storm."

year: 2020
release: "Masks and Monsters"
releaseType: "album"

artist: "Scoobert Doobert"
artistId: "#scoobert"

credits: "Written, performed, mixed, and mastered by Luke Francis Walton. Album art by Gentle Giant Illustrations."

spotify: "https://open.spotify.com/album/13zzM1QEnrvJ7kRwUGNIFw"
officialVideo: "https://www.youtube.com/watch?v=VRvhJ7kooNM"
apple: "https://music.apple.com/us/album/coca-cola/1526427944?i=1526428035"

themes: ["capitalism", "branding", "Masks and Monsters", "advertising", "irony"]

isrc: QZK6P2060458
isrcSource: soundexchange
lyrics: |
  Are you lonely
  Like me
  Are you frustrated that
  No one's listening

  All the training
  And skill
  Couldn't change a thing
  In this constructed world

  Whether it's your lover
  Or your customer
  Sell em on a dream
  Gotta keep it simple
  And stupid
  Full of mystery
  Lie to all you love
  It's the only way
  That they can stay happy
  Whether it's your lover
  Or your mother
  Gotta keep in mind
  Personal branding

  Coca cola
  Keep it coca cola
  Gotta make your money with that personal branding
  Coca cola
  Keep it coca cola
  Gotta make your money with that personal branding

  Are you happy
  With more
  In the realm of the ideal
  And self assured

  Is it lovely and warm
  At the foot of vanity
  Outside the storm

  Whether it's your lover
  Or your customer
  Sell em on a dream
  Gotta keep it simple
  And stupid
  Full of mystery
  Lie to all you love
  It's the only way
  That they can stay happy
  Whether it's your lover
  Or your mother
  Gotta keep in mind
  Personal branding

  Coca cola
  Keep it coca cola
  Gotta make your money with that personal branding
  Coca cola
  Keep it coca cola
  Gotta make your money with that personal branding

  Why don't you
  Treat yourself
  Just do it
  Why don't you
  Treat yourself
  Just do it

  Whether it's your lover
  Or your customer
  Sell em on a dream
  Gotta keep it simple
  And stupid
  Full of mystery
  Whether it's your lover
  Or your customer
  Sell em on a dream
  Gotta keep it simple
  And stupid
  Full of mystery
  Lie to all you love
  It's the only way
  That they can stay happy
  Whether it's your lover
  Or your mother
  Gotta keep in mind
  Personal branding

  Coca cola
  Keep it coca cola
  Gotta make your money with that personal branding
  Coca cola
  Keep it coca cola
  Yeah yeah
  Yeah yeah yeah yeah

draft: false

---

Track thirteen on [*Masks and Monsters*](/albums/masks-and-monsters/). **Luke solo**, North Park lockdown, **August 2020**. The back-half pivot from pandemic tenderness ([*Happy Birthday*](/songs/happy-birthday/)) into advertising brain: the album that named masks literally and socially now names personal branding as intimacy's evil twin.

The refrain is the whole argument, repeated until it sticks: *whether it's your lover or your customer / sell em on a dream / lie to all you love / it's the only way that they can stay happy*. Romance and commerce run the same script, lying reframed as kindness. The chorus turns a soda name into a verb for staying on-message, Coke as a stand-in for every personal feed rather than a jingle for the drink. The bridge stacks borrowed slogans (*treat yourself / just do it*), Nike meeting self-care.

Same capitalism register as [*Shaggy's Anthem*](/songs/shaggys-anthem/), but influencer-native. A chopped snippet of this song also closes [*While My Beerus Gently Sleeps*](/albums/dragon-ball-d/) on [*Dragon Ball $d*](/albums/dragon-ball-d/), teasing the next record before cutting it short. Leads into [*Corona*](/songs/corona/).

---