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Masks, Monsters, and Memes
Metadata
- title
- Masks, Monsters, and Memes
- subtitle
- In Conversation with Scoobert Doobert
- description
- Max Horwich's 2021 book chapter on Scoobert Doobert in the Institute of Network Cultures' Critical Meme Reader (INC Reader #15, pp. 78–88).
- type
- chapter
- author
- Max Horwich
- subject
- Scoobert Doobert
- publication
- Critical Meme Reader: Global Mutations of the Viral Image
- year
- 2021
- canonical
- https://doi.org/10.25969/mediarep/19281
- draft
- false
Content
Max Horwich's "Masks, Monsters, and Memes" is a book chapter about Scoobert Doobert in the Institute of Network Cultures' Critical Meme Reader (INC Reader #15, 2021). It treats the project as memetic production in practice: cartoon avatars, internet-native texture, and the gap between persona and person.
The chapter text is not re-hosted here (CC BY-NC-SA 4.0). Read it at the links below.
Horwich's interview lands during the Masks and Monsters era, the 2020 pandemic LP where Shaggy, the Mystery Machine, and monster language stop being decoration and start carrying adult weight. See also the later KŌAN-era satire a song to quit your job to and No Worries, Yes Worries.
On this site, Scoobert Doobert is the bedroom-pop / chill-pop alias of Luke Francis Walton. The chapter is about the alias, not by him.
Scoobert-specific reception: One direct scholarly reception item has been located: Neda Genova's 2023 Computational Culture review. It names Horwich's interview with Scoobert Doobert among the volume's "experimental and differently conversational" contributions; its notes cite Horwich/Scoobert at pp. 79 and 88. Excerpts on this page.
Publication record & cataloging (not citations): The chapter itself is listed in the MediaRep table of contents (pp. 78–88), the original publication record. Neural Archive also lists the volume TOC including the Scoobert interview, useful cataloging, not a citation.
Citation trail (volume & other chapters): Broader volume activity (HvA Pure Cited by 27, June 2026 index) and works citing the volume or other chapters: especially Abidin/Kaye, Galip, Chan, King. Those are volume/chapter citations, not Scoobert chapter citations. Full categorized list on this page.
Relationship hub: With Max Horwich, chapter, 360° KŌAN videos, Live from the Void virtual concert directed by Horwich, 2024 LMM animation, Love Music More episodes.